I'm Cristina, a creative partnerSomeone who plans and makes your content with you, not just for you. You keep control of the message; I bring the ideas, the eye and the people. for small businesses. I take the part you've been dreading and make it fun, comfortable and easy, then hand you photos and video that help your brand shine online.
Strategy with style, content with heart.
The usual way
Working with me
And it's actually fun. Really.
Every client goes through the same four steps, from our first call to the content that keeps showing up, month after month.
We start with a conversation. I get to know you, your business, and what makes you nervous about being on camera.
We plan it together. You're my creative partner, not my subject, and the message stays yours.
A half-day shootAbout four hours of shooting, planned ahead so every minute counts. Long enough for real variety, short enough that nobody's worn out.. I bring whoever we need, from the venue and models to a videographer, and I keep it fun.
Once a month we do it again, so you always have fresh, authentic content for your business.
Real people, real joy
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“cristina is literally the best to work with as a model! i was nervous going into it, but she made it such a comfortable and wonderful experience. she’s so kind, funny, and really thinks about the content she wants to make.”
“Cristina is so fun to work with and is able to make people feel comfortable with being on camera with her bubbly personality. She gets content filmed, edited, and ready to post in a timely matter! Thank you so much for helping Salon Tomai get noticed!”
“She has amazing ideas and thinks of things I wouldn’t even have thought of to showcase my business… my social media interactions and engagement has improved dramatically since working with her💪❤️ she truly cares and puts heart and soul in every time we meet!”
“She gives great creative suggestions and insight for content ideas. In addition to that she made me feel so comfortable and confident as someone that isn’t used to being filmed. Lastly I really appreciate her patience to teach me how optimize my social media presence with less time.”
“Cristina did a great job to get us off the ground with a plan for messaging, creative content and a systematic approach that has really helped our business.”
“Working with Cristina at Root and Reach was such a great experience! She made the whole process easy and fun, and the videos were flattering and well crafted. Would 100% work with her again.”
I bring everyone to the table. Use my people, bring your own, or mix the two. Either way, I pull it together so you don't have to.
A plan for what to make and why, built around your business.
The right place to shoot, found and booked.
Faces for your brand, when the shoot calls for them.
More cameras and hands when the shoot gets bigger.
A home online for everything we make.
Graphics and design work to go with your content.
A one-stop shopOne person to call for the whole creative side: planning, the shoot, the people and the content. You don't have to find or juggle anyone else. for creative, with one person you trust in the middle of it.
“Cristina and her team is amazing to work with! She wants us all to win…”
My parents came from Italy with very little, before I was born, and they were small business owners. Gritty survivors. I spent time in Italy as a little girl, and I've been back many times since.
That's where my heart for small business comes from. I love working with entrepreneurs who have an idea and the passion to chase it, people who are in it for more than the bottom line. Not big boxes. People.
At one of my shoots
Behind the scenes and finished work from real shoots.
Tell me about your business. No pressure and no script, just a conversation about what we could make together.
